Top 7 Tips for Marketing Trade Journal Public Relations Articles

When marketing industry information and articles in trade journals it makes sense to be certain that the information going into the trade journal fits the trade journal’s readership and offers new information to the industry that cannot be gotten in other places.

All too often we see filler or articles in trade journals, which come from other industries. For instance perhaps you have seen an article for life insurance in a building magazine for construction. Sure, everyone needs life insurance, but what does that really have to do with the construction industry or the building trade? Not much.

However, there may be some relevance to the building industry and if you are a life insurance salesperson who is writing articles in trade journals in order to attract new clientele through the byline at the bottom of the article, then you need to use your knowledge base to come up with a correlation between the building industry and life insurance which fits.

All too often those who write trade journal articles for public relations purposes do not custom tailor the article enough to make it industry specific. Generally we see an extra sentence in the center of the article and one or two sentences at the end of the article and a lead in paragraph or two or three sentences at the start of the article.

Unfortunately, it is obvious when reading the article that the article has nothing to do with the industry and it really does not belong in the trade journal at all. I hope you will consider this in 2006.

Marketing Your Insurance Firm Through Trade Journal Articles

One of the best ways an insurance professional can market their business is to use informational soft-marketing strategies. By providing information to their potential customers and clientele they will find themselves respected and a trusted source for information on insurance issues. Often, when consulting with commercial insurance agencies and agents that specialize in a few various specific niches, I recommend that they do a good bit of marketing by way of article writing in trade journals.

This is a lot easier than it might seem actually and there are a couple of strategies that I recommend coming from both a marketing and writing background. When I speak with insurance professionals about marketing their businesses, I remind them that all businesses need insurance and all business owners and decision makers read trade journals. And right now all trade journals need content for their publications.

You must understand in hard economic times there is less advertising for trade journals and thus, they must cut staff and costs. This means many writers are out of work and the Trade Journals are much more likely to seek filler articles to bulk up their publications. This you opportunity to get your name in front of entire groups of business owners and you can become the “go to” guy or gal for all their insurance needs.

The more relevant insurance information you give to their particular industry sector the more appreciated your articles will be, this guarantees you future entries. Now some trade journal filler articles will be identical almost no matter what the industry.

Sure, you’ll see a custom tailored lead paragraph, a couple mentions in the middle and a modified ending paragraph for the industry, but you need to be a little more niche oriented to make it all work. So, please consider all this as you continue your informational selling strategies through trade journal articles.

California Auto Insurance – Could New Fraud Arrests Lead to Higher Premiums?

California car drivers beware – authorities have recently arrested Leandra Delgadillo of Canyon County for automobile insurance fraud according to the Insurance Journal. Leandra, 32, has allegedly been providing fake auto insurance certificates to car dealers from March 2007 through May 2008, collecting the premiums for herself as she is not a licensed insurance broker. If convicted she could face up to two years in jail and is currently being held on $20,000 bail.

Though the California Department of Insurance Investigators is still investigating the case they report the she has collected over $5,000 in premiums from owners of two used car dealerships in the San Fernando Valley. Delgadillo’s alleged scam was discovered when a victim sought to confirm their insurance policy with the agent listed on the certificate only to be informed that the policy did not exist. Thankfully this happened before any incident requiring a claim needed to be filed.

This can throw up some red flags for drivers in the California area and begs the question: how sure are you about your own auto insurance? Though the California Department of Insurance Investigators is keen on ensuring all providers in the state are legal and properly certified there is no way to offer a 100% guarantee that they can ensure that sort of fraud is not happening elsewhere. So how can you help protect yourself and make sure that you are properly covered when you purchase insurance for your vehicle?

Thankfully today there are a number of ways you can research this information, including using the internet to your advantage. A number of auto insurance search engines can help provide you with useful information on both legally registered companies and insurance quotes in your local area. Though it may sound bad to be suspicious of your providers additional research can never hurt.

When looking for a provider, make sure that they can cover a few of the basic needs that you have and that they are properly certified with the state. When doing your research you may even find providers some providers that can offer you better services at cheaper rates and can help you save money in both the short and long run.